How to avoid promoting high-heels to a businessman (and other email segmentation tips)

By |February 26th, 2014|Email Marketing Best Practices, Segmentation & Targeting|2 Comments|

What is email segmentation?
The theory behind segmentation is that if you can identify groups of subscribers within your mailing list based on certain criteria and then tailor messages that will specifically appeal to those subscribers, then they will be more likely to respond favorably to those messages, boosting your engagement and conversion rates. It’s basically an advanced way …