Sending a Welcome Email to a new subscriber isn’t just polite email etiquette, it’s an important step in any professional email marketing program with the potential to influence the subscriber’s impression of the brand in more ways than one. Many marketers who are aware of this potential are now approaching the optimization of this important step as a matter of priority, creating Welcome Emails that showcase their brands’ personality and content-offering while incorporating noteworthy Welcome Email best practices to maximize their effectiveness. Here are some standout examples, each applying its own twist in an effort to make a great first impression:
RedEnvelope Welcome Email
Welcome Emails
Sender: RedEnvelope
Sent on: July 24, 2013
Subject Line: Thank you for signing up for emails – …
Moosejaw Welcome Email
Welcome Emails
Sender: Moosejaw
Sent on: July 25, 2013
Subject Line: You’re in. Welcome to the Moosejaw Madness.
More Standout …
Nerdist News Welcome Email
Welcome Emails
Sender: Nerdist
Sent on: July 24, 2013
Subject Line: Welcome to NerdistNews!
Red Tricycle Welcome Email
Welcome Emails
Sender: Jacqui Boland (Founder of Red Tricycle)
Sent on: July 24, 2013
Subject Line: Welcome to Red Tricycle …
OfficeMax Welcome Email
Welcome Emails
Sender: OfficeMax
Sent on: July 20, 2013
Subject Line: Welcome to OfficeMax
Michaels Welcome Email
Welcome Emails
Sender: Michaels
Sent on: July 27, 2013
Subject Line: Welcome to a more creative inbox
What’s great about …
Saturday Welcome Email
Welcome Emails
Sender: Kate Spade Saturday
Sent on: July 20, 2013
Subject Line: Your Saturday.com account has been created! Ready for …
American Apparel Welcome Email
Welcome Emails
Sender: American Apparel
Sent on: July 30, 2013
Subject Line: Welcome to American Apparel + 15% Off …