Sending a Welcome Email to a new subscriber isn’t just polite email etiquette, it’s an important step in any professional email marketing program with the potential to influence the subscriber’s impression of the brand in more ways than one. Many marketers who are aware of this potential are now approaching the optimization of this important step as a matter of priority, creating Welcome Emails that showcase their brands’ personality and content-offering while incorporating noteworthy Welcome Email best practices to maximize their effectiveness. Here are some standout examples, each applying its own twist in an effort to make a great first impression: