Sending a Welcome Email to a new subscriber isn’t just polite email etiquette, it’s an important step in any professional email marketing program with the potential to influence the subscriber’s impression of the brand in more ways than one. Many marketers who are aware of this potential are now approaching the optimization of this important step as a matter of priority, creating Welcome Emails that showcase their brands’ personality and content-offering while incorporating noteworthy Welcome Email best practices to maximize their effectiveness. Here are some standout examples, each applying its own twist in an effort to make a great first impression:
Macy’s Welcome Email
Welcome Emails
Sender: Macy’s
Sent on: July 20, 2013
Subject Line: Welcome to Macy’s, Noya. Enjoy an extra 15% …
H&M Welcome Email
Welcome Emails
Sender: H&M
Sent on: July 27, 2013
Subject Line: Welcome to H&M Fashion News!
Old Navy Welcome Email
Welcome Emails
Sender: Old Navy
Sent on: July 28, 2013
Subject Line: Your Welcome Offer: Take 20% Off
GAP Welcome Email
Welcome Emails
Sender: Gap
Sent on: July 28, 2013
Subject Line: Thanks for signing up! Enjoy 25% Off
Thrillist Welcome Email
Welcome Emails
Sender: Thrillist
Sent on: July 24, 2013
Subject Line: Welcome to Thrillist – The Awesome Starts NOW
Toys R Us Welcome Email
Welcome Emails
Sender: Toys R Us
Sent on: July 30, 2013
Subject Line: Welcome to Toys”R”Us!
Hungry Girl Welcome Email
Welcome Emails
Sender: Hungry Girl
Sent on: July 20, 2013
Subject Line: Thanks for subscribing to Hungry Girl
Emma Welcome Email
Welcome Emails
Sender: Emma
Sent on: July 26, 2013
Subject Line: Greetings from Emma: Thanks for subscribing to our …
Sambag Welcome Email
Welcome Emails
Sender: Sambag
Sent on: July 22, 2013
Subject Line: Welcome to Sambag!
J.Crew Welcome Email
Welcome Emails
Sender: J.Crew
Sent on: July 21, 2013
Subject Line: Your first perk: 10% OFF & FREE SHIPPING