Sending a Welcome Email to a new subscriber isn’t just polite email etiquette, it’s an important step in any professional email marketing program with the potential to influence the subscriber’s impression of the brand in more ways than one. Many marketers who are aware of this potential are now approaching the optimization of this important step as a matter of priority, creating Welcome Emails that showcase their brands’ personality and content-offering while incorporating noteworthy Welcome Email best practices to maximize their effectiveness. Here are some standout examples, each applying its own twist in an effort to make a great first impression:
Toms Welcome Email
Welcome Emails
Sender: Toms
Sent on: January 3, 2014
Subject Line: Yay, you signed up.
MAC Welcome Email
Cosmetics, Welcome Emails
Sender: MAC Cosmetics
Sent on: July 22, 2013
Subject Line: Welcome to M·A·C Cosmetics Online
Crocs Welcome Email
Welcome Emails
Sender: Crocs
Sent on: July 22, 2013
Subject Line: Welcome to Crocs. Enjoy 20% Off On Us
David Jones Welcome Email
Welcome Emails
Sender: David Jones
Sent on: July 22, 2013
Subject Line: Welcome to David Jones
Sportsgirl Welcome Email
Welcome Emails
Sender: Sportgirl
Sent on: July 22, 2013
Subject Line: Sportsgirl – Subscription
Portmans Welcome Email
Welcome Emails
Sender: Portmans
Sent on: July 28, 2013
Subject Line: Your new Portmans account
Ann Taylor Welcome Email
Welcome Emails
Sender: Ann Taylor
Sent on: July 30, 2013
Subject Line: Welcome To Ann Taylor!
Banana Republic Welcome Email
Welcome Emails
Sender: Banana Republic
Sent on: July 28, 2013
Subject Line: Welcome to Banana Republic. Enjoy 25% off!
Macy’s Welcome Email
Welcome Emails
Sender: Macy’s
Sent on: July 20, 2013
Subject Line: Welcome to Macy’s, Noya. Enjoy an extra 15% …
H&M Welcome Email
Welcome Emails
Sender: H&M
Sent on: July 27, 2013
Subject Line: Welcome to H&M Fashion News!