Sending a Welcome Email to a new subscriber isn’t just polite email etiquette, it’s an important step in any professional email marketing program with the potential to influence the subscriber’s impression of the brand in more ways than one. Many marketers who are aware of this potential are now approaching the optimization of this important step as a matter of priority, creating Welcome Emails that showcase their brands’ personality and content-offering while incorporating noteworthy Welcome Email best practices to maximize their effectiveness. Here are some standout examples, each applying its own twist in an effort to make a great first impression:
Upworthy Welcome Email
Welcome Emails
Sender: Upworthy
Sent on: October 24, 2013
Subject Line: Welcome To The Upworthiest. Turn On Your Images …
Lululemon Athletica Welcome Email
Welcome Emails
Sender: Lululemon Athletica
Sent on: January 3, 2014
Subject Line: thanks for signing up!
iStockphoto Welcome Email
Welcome Emails
Sender: iStockphoto
Sent on: July 20, 2013
Subject Line: Welcome to iStock
Smiggle Welcome Email
Welcome Emails
Sender: Smiggle
Sent on: July 20, 2013
Subject Line: Your new Smiggle account
Kate Spade Welcome Email
Fashion, Welcome Emails
Sender: Kate Spade
Sent on: July 20, 2013
Subject Line: welcome to katespade.com
Bonefish Grill Welcome Email
Welcome Emails
Sender: Bonefish Grill
Sent on: July 30, 2013
Subject Line: Thank you and you’re welcome!
Piperlime Welcome Email
Welcome Emails
Sender: Piperlime (the brand was shut down by GAP in 2015)
Sent on: July 28, …
Visual.ly Welcome Email
Welcome Emails
Sender: Visual.ly
Sent on: July 26, 2013
Subject Line: Welcome to Visual.ly
Billabong Girls Welcome Email
Welcome Emails
Sender: Billabong (Girls)
Sent on: July 22, 2013
Subject Line: Welcome to Billabong Australia
Billabong (Boys) Welcome Email
Welcome Emails
Sender: Billabong (Boys)
Sent on: July 22, 2013
Subject Line: Welcome to Billabong Australia