Today’s typically overcrowded Inbox is a veritable battle zone of brands vying for the attention of subscribers who often spend just mere seconds deciding which emails to open, which to save for later, and which to delete without even opening. The role of the subject line is therefore crucial, because if it fails to capture the subscriber’s attention or allude effectively to unmissable content within, the email may never see the light of day no matter how great its content may be. Here are some examples of standout email subject lines.
Nine West: Luxe Be a Lady (Standout Subject Line)
Shoes, Subject Lines
Sender: Nine West
Sent on: August 1, 2013
Subject Line: Luxe Be a Lady!
Madewell: The leather jacket to end all leather jackets (Standout Subject Line)
Subject Lines
Sender: Madewell
Sent on: September 27, 2013
Subject Line: The leather jacket to end all leather jackets (+ an …
Madewell: Tomboy meets girl (Standout Subject Line)
Subject Lines
Sender: Madewell
Sent on: September 8, 2013
Subject Line: Tomboy meets girl (+ our shoe sale ends tomorrow)
Madewell: Obsessed with finding the perfect jeans? Us too (Standout Subject Line)
Fashion, Subject Lines
Sender: Madewell
Sent on: August 28, 2013
Subject Line: Obsessed with finding the perfect jeans? Us too.
LOFT: BLACK + BLUE (be a rule breaker) – Standout Subject Line
Fashion, Subject Lines
Sender: LOFT
Sent on: August 26, 2013
Subject Line: BLACK + BLUE (be a rule breaker)
LOFT: Sharpen your PENCIL (skirt) – Standout Subject Line
Fashion, Subject Lines
Sender: LOFT
Sent on: August 14, 2013
Subject Line: Sharpen your PENCIL (skirt)
Etsy: Wish You Were Beer (Standout Subject Line)
Subject Lines
Sender: Etsy
Sent on: September 23, 2013
Subject Line: Wish You Were Beer
This Etsy newsletter coincided with …
Bonds: Which undies are you? (Standout Email)
Fashion, Lingerie, Standout Emails, Subject Lines
Sender: Bonds
Sent on: September 3, 2013
Subject Line: Which undies are you?
Why it’s a standout email:
For …
Etsy: Prints Charming (Standout Subject Line)
Subject Lines
Sender: Etsy
Sent on: September 9, 2013
Subject Line: Prints Charming
Why it’s a standout subject line:
Etsy is “a marketplace …
Etsy: You’ve Got Great Taste (Standout Subject Line)
Subject Lines
Sender: Etsy
Sent on: August 27, 2013
Subject Line: You’ve Got Great Taste
Why it’s a standout subject …