Today’s typically overcrowded Inbox is a veritable battle zone of brands vying for the attention of subscribers who often spend just mere seconds deciding which emails to open, which to save for later, and which to delete without even opening. The role of the subject line is therefore crucial, because if it fails to capture the subscriber’s attention or allude effectively to unmissable content within, the email may never see the light of day no matter how great its content may be. Here are some examples of standout email subject lines.
Sent on: September 27, 2013
Subject Line: The leather jacket to end all leather jackets (+ an …
Sent on: September 8, 2013
Subject Line: Tomboy meets girl (+ our shoe sale ends tomorrow)
Sent on: August 28, 2013
Subject Line: Obsessed with finding the perfect jeans? Us too.
Sent on: August 26, 2013
Subject Line: BLACK + BLUE (be a rule breaker)
Sent on: August 14, 2013
Subject Line: Sharpen your PENCIL (skirt)
Sender: Banana Republic
Sent on: September 4, 2013 & October 9, 2013
Subject Line: 40% off for …