Today’s typically overcrowded Inbox is a veritable battle zone of brands vying for the attention of subscribers who often spend just mere seconds deciding which emails to open, which to save for later, and which to delete without even opening. The role of the subject line is therefore crucial, because if it fails to capture the subscriber’s attention or allude effectively to unmissable content within, the email may never see the light of day no matter how great its content may be. Here are some examples of standout email subject lines.
Sent on: February 6, 2014
Subject Line: A $500 prize could be just a sketch away…
Sender: Kate Spade Saturday
Sent on: September 13, 2013
Subject Line: What’s cozy, crazy, and striped all over?
This cute …
Sent on: January 24, 2014
Subject Line: How to nail the Slips & Camis trend
Sent on: January 29, 2014
Subject Line: How chefs cut onions
Sender: Hot Rum Cow (This brand was retired in 2017)
Sent on: November 25, 2013
Subject Line: Give a …
H&M: Vote now! Choose the #BeckhamforHM ad that will appear in the Super Bowl (Standout Subject Line)
Sent on: January 27, 2014
Subject Line: Vote now! Choose the #BeckhamforHM ad that will appear in …
Sender: Coca-Cola Journey
Sent on: February 5, 2014
Subject Line: #AmericaIsBeautiful: The Coca-Cola Ad That Has Everyone Talking
Sender: Rue La La
Sent on: January 28, 2014
Subject Line: 100s of dresses are here. Where are you?