Today’s typically overcrowded Inbox is a veritable battle zone of brands vying for the attention of subscribers who often spend just mere seconds deciding which emails to open, which to save for later, and which to delete without even opening. The role of the subject line is therefore crucial, because if it fails to capture the subscriber’s attention or allude effectively to unmissable content within, the email may never see the light of day no matter how great its content may be. Here are some examples of standout email subject lines.
Sent on: February 10, 2014
Subject Line: Introducing the totes amazing new lunchbox!
Sent on: September 28, 2013
Subject Line: WORLDWIDE FIRST: Space Invaders Alien Lamp
Why it’s a standout subject …
Sent on: November 23, 2013
Subject Line: This email is bigger on the inside.
Sent on: August 28, 2013
Subject Line: It’s a bird! It’s a plane! It’s… no, it’s a …
Sent on: November 13, 2013
Subject Line: We lied last time. THESE are the best Moosejaw jackets …
Sender: American Apparel
Sent on: November 19, 2013
Subject Line: It’s National Men’s Day – We Support Your Package! …
Sent on: February 6, 2014
Subject Line: Repeat outfit syndrome? We understand.
Sent on: February 2, 2014
Subject Line: One date. Two outfits. Decisions, decisions.