Today’s typically overcrowded Inbox is a veritable battle zone of brands vying for the attention of subscribers who often spend just mere seconds deciding which emails to open, which to save for later, and which to delete without even opening. The role of the subject line is therefore crucial, because if it fails to capture the subscriber’s attention or allude effectively to unmissable content within, the email may never see the light of day no matter how great its content may be. Here are some examples of standout email subject lines.
Sent on: September 26, 2013
Subject Line: The top 10 designs of 2013. Hint: there are only …
Sender: Peter Alexander
Sent on: January 22, 2014
Subject Line: You’ll never believe who Peter’s having Breakfast with?
Sender: Warby Parker
Sent on: November 23, 2013
Subject Line: Just in: the limited-edition Beck frames
Sent on: January 9, 2014
Subject Line: Allergic to America
Sender: Kate Spade Saturday
Sent on: January 17, 2014
Subject Line: Let’s talk about this incredible trench…
Sent on: February 6, 2014
Subject Line: Groundhog, shmoundhog: 25% off what you need for spring
Sent on: February 10, 2014
Subject Line: Introducing the totes amazing new lunchbox!