Great copywriting in emails engages readers and draws them in. It can evoke emotions, it can make you smile, it can inspire you to think, and it certainly improves the odds that you’ll click through to wherever the sender wants to take you. Sometimes when you know you can count on consistently stellar copywriting from a particular sender, you’ll open the email regardless even of the subject line, because you think of it as a must-open email. Here are some examples of email copywriting so good, they deserve a standing ovation.
InVision: Design resources we couldn’t live without (Standout Email – Copywriting)
Mobile Standouts, Standout Emails - Copywriting
Sender: InVision
Sent on: July 19, 2016
Subject Line: Design resources we couldn’t live without
There are few …

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A Little Creative: How to surprise and delight your customers (Standout Email – Copywriting)
A Little Creative: How to surprise and delight your customers (Standout Email – Copywriting)
Standout Emails - Copywriting
Sender: A Little Creative
Sent on: July 8, 2016
Subject Line: How do you surprise and delight …
Phrasee: This is a BIG deal (Standout Email – Copywriting)
Standout Emails - Copywriting
Sender: Phrasee
Sent on: July 14, 2016
Subject Line: This is a BIG deal
The screenshot below is …