Great copywriting in emails engages readers and draws them in. It can evoke emotions, it can make you smile, it can inspire you to think, and it certainly improves the odds that you’ll click through to wherever the sender wants to take you. Sometimes when you know you can count on consistently stellar copywriting from a particular sender, you’ll open the email regardless even of the subject line, because you think of it as a must-open email. Here are some examples of email copywriting so good, they deserve a standing ovation.