For a long time Email and Social have battled for the title of “Most Worthy Marketing Channel” with countless articles written about why Email trumps Social Media or why Social Media is more important than Email. The fact is that both serve their purpose and each medium has its own strengths. The savviest of marketers have even recognized that by integrating the two channels together they can significantly supercharge their marketing reach. Here are some great examples of marketers using Email to encourage subscribers to get Social:
Sportsgirl: Win a $1,000 Wardrobe (Social Engagement Email)
Fashion, Social Engagement
Sender: Sportsgirl
Sent on: September 4, 2013
Subject Line: Shop white hot pieces, spring jewels & win a $1000 …
Macaroni Grill: Toast to 2014 Instagram Challenge (Social Engagement Email)
Food & Restaurants, Social Engagement
Sender: Romano’s Macaroni Grill
Sent on: January 3, 2014
Subject Line: Enter to win Macaroni Grill Gift Cards
Chili’s: Get Social With Us (Social Engagement Email)
Social Engagement
Sender: Chili’s
Sent on: August 28, 2013
Subject Line: Let’s Get Social, Noya!
RedBalloon: Join the 2,000,000 Club (Social Engagement Email)
Social Engagement
Sender: RedBalloon
Sent on: September 24, 2013
Subject Line: Have YOU done an experience?
UncommonGoods: Exhibit To Win It Pinterest Contest (Social Engagement Email)
Social Engagement
Sender: UncommonGoods
Sent on: September 3, 2013
Subject Line: Wedding Wishes
Wendy’s $6000 Flatbread Sweepstakes (Social Engagement Email)
Social Engagement
Sender: Wendy’s
Sent on: September 3, 2013
Subject Line: $6000 Flatbread Sweepstakes
David Jones: Stay Connected (Social Engagement Email)
Social Engagement
Sender: David Jones
Sent on: Ju;y 30, 2013
Subject Line: Stay Connected
Gilly Hicks: Let’s Get Social (Social Engagement Email)
Social Engagement
Sender: Gilly Hicks
Sent on: September 28, 2013
Subject Line: Get to know Gilly Hicks on your …
Hollister: Follow us on the So Chill Network (Social Engagement Email)
Fashion, Social Engagement
Sender: Hollister
Sent on: September 28, 2013
Subject Line: Follow Hollister on the So Chill Network!