For a long time Email and Social have battled for the title of “Most Worthy Marketing Channel” with countless articles written about why Email trumps Social Media or why Social Media is more important than Email. The fact is that both serve their purpose and each medium has its own strengths. The savviest of marketers have even recognized that by integrating the two channels together they can significantly supercharge their marketing reach. Here are some great examples of marketers using Email to encourage subscribers to get Social: