For a long time Email and Social have battled for the title of “Most Worthy Marketing Channel” with countless articles written about why Email trumps Social Media or why Social Media is more important than Email. The fact is that both serve their purpose and each medium has its own strengths. The savviest of marketers have even recognized that by integrating the two channels together they can significantly supercharge their marketing reach. Here are some great examples of marketers using Email to encourage subscribers to get Social:
CB2: Let’s hit 500,000 (Standout Email)
Social Engagement, Standout Emails, Subject Lines
Sender: CB2
Sent on: November 4, 2013
Subject Line: Let’s hit 500,000.
Why it’s a standout email:
This is obviously a …
Sephora: Beautify Your Photos (Social Engagement Email)
Cosmetics, Social Engagement
Sender: Sephora
Sent on: October 23, 2013
Subject Line: Free App: Beautify Your Phone Photos
Sephora: 3 Reasons To Download Our New App (Social Engagement Email)
Cosmetics, Social Engagement
Sender: Sephora
Sent on: September 25, 2013
Subject Line: Sephora: 3 big reasons to download our new …
Etsy: Retweet-able (Social Engagement Email)
Social Engagement
Sender: Etsy
Sent on: August 29, 2013
Subject Line: Retweet-able
Zulily: Follow Our Boards (Social Engagement Email)
Children and Babies, Social Engagement
Sender: Zulily
Sent on: August 30, 2013
Subject Line: We’re obsessed with Pinterest
Zulily: Calling All Social Butterflies (Social Engagement Email)
Children and Babies, Social Engagement
Sender: Zulily
Sent on: September 4, 2013
Subject Line: Join the fun
Crocs: Vote For A Chance To Win (Social Engagement Email)
Shoes, Social Engagement
Sender: Crocs
Sent on: October 8, 2013
Subject Line: It’s new release Shoesday – vote for a chance to …
Socialize With IKEA (Social Engagement Email)
Social Engagement
Sender: IKEA
Sent on: August 23, 2013
Subject Line: Follow IKEA and you could win!
H&M: Our Facebook Fall Faves (Social Engagement Email)
Fashion, Social Engagement
Sender: H&M
Sent on: October 7, 2013
Subject Line: See what our Facebook Fans chose as their favorite fall …
Surf Dive ‘n’ Ski: Win Jack’s Set Up (Social Engagement Email)
Fashion, Social Engagement
Sender: Surf Dive ‘n’ Ski
Sent on: September 4, 2013
Subject Line: Spinner Collection Instore and Online Now!