A subscriber’s impression of a brand’s email program begins even before the first email is sent, at the point of subscription. That’s why it’s important to create a great user experience for subscribers even during sign-up, whether it’s a quick one-field (email address only) form, or a page designed to capture a few more details from subscribers in order to send them better-targeted emails. Here are some examples of great-looking and well thought-out newsletter signup pages.
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Abercrombie & Fitch newsletter signup promotion, circa December 2013.