“Sales” and discount promotions have always been a key tactic for retailers to try to boost sales, but with more and more retailers using email to market their wares, the typical consumer’s inbox is now regularly flooded (some would even say saturated) with “Sale Emails”. This means that email marketers need to work harder to stand out in order to get their emails opened and actually generate sales. Here are some examples of standout Sale Emails.

J.Crew: Groundhog, shmoundhog: 25% off what you need for spring (Standout Sale Email)
J.Crew: Groundhog, shmoundhog: 25% off what you need for spring (Standout Sale Email)
Fashion, Sale Emails, Subject Lines
Sender: J.Crew
Sent on: February 6, 2014
Subject Line: Groundhog, shmoundhog: 25% off what you need for spring
Rue La La: 100s of dresses are here. Where are you? (Standout Sale Email)
Fashion, Sale Emails, Subject Lines
Sender: Rue La La
Sent on: January 28, 2014
Subject Line: 100s of dresses are here. Where are you?
Rue La La: Dun dun dunnnnn (Standout Sale Email)
Fashion, Sale Emails
Sender: Rue La La
Sent on: October 31, 2013
Subject Line: Dun dun dunnnnn.
J.Crew: Confetti. Sparklers. 100 new styles on sale. (Standout Sale Email)
Sale Emails
Sender: J.Crew
Sent on: December 31, 2013
Subject Line: Confetti. Sparklers. 100 new styles on sale.
Smiggle: Buy two, choose a third free (Standout Sale Email)
Sale Emails
Sender: Smiggle
Sent on: January 3, 2014
Subject Line: Buy 2, choose third free! PLUS further sale markdowns!
ModCloth: Parting is such sweet sorrow (Standout Sale Email)
Fashion, Sale Emails
Sender: ModCloth
Sent on: January 3, 2014
Subject Line: Parting is such sweet sorrow
Threadless: The dog did it. Oops! (Standout Sale Email)
Fashion, Sale Emails
Sender: Threadless
Sent on: December 3, 2013
Subject Line: The dog did it. (oops!)

Threadless: A bird, a ninja, and a cat walk into a $15 tee sale (Standout Sale Email)
Threadless: A bird, a ninja, and a cat walk into a $15 tee sale (Standout Sale Email)
Sale Emails
Sender: Threadless
Sent on: September 4, 2013
Subject Line: A bird, a ninja, and a cat walk into a …
Threadless: This sale is undead for 9 more hours (Standout Sale Email)
Sale Emails
Sender: Threadless
Sent on: October 24, 2013
Subject Line: This sale is undead for 9 more hours. …
Uncommon Goods: No Sale Required (Standout Sale Email)
Sale Emails
Sender: Uncommon Goods
Sent on: December 2, 2013
Subject Line: No Sale Required