With Gmail’s introduction of the “Promotions” tab in July 2013 directing most marketing emails into this separate tab instead of to the “Primary” inbox, many marketers embarked on initiatives aimed at encouraging Gmail subscribers to move their brands’ emails back into the Primary tab. The debate continues as to whether this is a “good” or a “bad” move for marketers to be bothering with, but nevertheless, some marketers have approached the “move me” campaigns particularly well. Here are some examples.