NOTE: This category is new so it’s a bit bare right now. Stay tuned for more uploads soon.
People are visual beings and appreciate it when it’s obvious you tried to make their email experience as enjoyable as possible. In contrast, a boring or poorly designed email, even if it’s just an ordinary newsletter, indicates a certain level of apathy from the sender. So even if it’s not always possible to design something ‘spectacular’for each and every email, at least think about the visuals you use so that it’s as enjoyable to look at as possible. Also, at least half of your subscribers will open your emails on a mobile device, so you need to design your emails with that in mind. Check out some mobile standout emails.
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Sent on: July 17, 2016
Subject Line: School/work/life
In this email, Madewell are showing how to …