Email marketing gives marketers a chance to endear their brands to subscribers by providing consistently great, worthwhile content and an approach that feels personalized (even if this personalization is automated). One such demonstration of personalization is the Birthday Email, which allows marketers to wish each subscriber a Happy Birthday and even present a gift. They can only do this of course if they know the subscriber’s birth date which is why many brands ask for this detail during signup (also to verify that the subscriber is old enough to subscribe). Here are some nice examples of Birthday Emails:
American Apparel: Yes, We Got You A Gift. (Birthday Email)
Birthday Emails, Fashion
Sender: American Apparel
Sent on: August 1, 2013
Subject Line: We Heard It’s Your Birthday. Yes, We Got You …
Priceline: A Birthday Gift For You (Birthday Email)
Birthday Emails
Sender: Priceline
Sent on: August 8, 2013
Subject Line: Birthday gift for You
kikki.K: Enjoy a $10 Gift Voucher (Birthday Email)
Birthday Emails
Sender: kikki.K
Sent on: August 3, 2013
Subject Line: HAPPY BIRTHDAY Noya – Enjoy a $10 kikki.K Gift Voucher
Jeanswest: Spoil yourself with a $10 voucher (Birthday Email)
Birthday Emails, Fashion
Sender: Jeanswest
Sent on: August 2, 2013
Subject Line: Happy Birthday from Jeanswest, Noya!
Cinnabon: A gift to make your day a little sweeter (Birthday Email)
Birthday Emails, Food & Restaurants
Sender: Cinnabon
Sent on: September 24, 2013
Subject Line: Your Birthday Gift from Club Cinnabon
Macaroni Grill: Give your day a sweet finish (Birthday Email)
Birthday Emails, Food & Restaurants
Sender: Romano’s Macaroni Grill
Sent on: October 25, 2013
Subject Line: Happy Birthday, Noya!
Ben & Jerry’s: Sweet! Free Ice Cream (Birthday Email)
Birthday Emails, Food & Restaurants
Sender: Ben & Jerry’s
Sent on: October 8, 2013
Subject Line: Sweet! Free ice cream for your birthday!
Wendy’s Birthday Email
Birthday Emails, Food & Restaurants
Sender: Wendy’s
Sent on: September 1, 2013
Subject Line: It’s Your Birthday! Enjoy it with $1 off at Wendy’s
Reebok: First On Your Birthday To-Do List (Birthday Email)
Birthday Emails, Shoes
Sender: Reebok
Sent on: September 1, 2013
Subject Line: First On Your Birthday To-Do List…