Email marketing gives marketers a chance to endear their brands to subscribers by providing consistently great, worthwhile content and an approach that feels personalized (even if this personalization is automated). One such demonstration of personalization is the Birthday Email, which allows marketers to wish each subscriber a Happy Birthday and even present a gift. They can only do this of course if they know the subscriber’s birth date which is why many brands ask for this detail during signup (also to verify that the subscriber is old enough to subscribe). Here are some nice examples of Birthday Emails:
Sender: American Apparel
Sent on: August 1, 2013
Subject Line: We Heard It’s Your Birthday. Yes, We Got You …
Sent on: August 8, 2013
Subject Line: Birthday gift for You
Sent on: August 3, 2013
Subject Line: HAPPY BIRTHDAY Noya – Enjoy a $10 kikki.K Gift Voucher
Sent on: August 2, 2013
Subject Line: Happy Birthday from Jeanswest, Noya!
Sent on: September 24, 2013
Subject Line: Your Birthday Gift from Club Cinnabon
Sender: Romano’s Macaroni Grill
Sent on: October 25, 2013
Subject Line: Happy Birthday, Noya!
Sender: Ben & Jerry’s
Sent on: October 8, 2013
Subject Line: Sweet! Free ice cream for your birthday!