Email marketing gives marketers a chance to endear their brands to subscribers by providing consistently great, worthwhile content and an approach that feels personalized (even if this personalization is automated). One such demonstration of personalization is the Birthday Email, which allows marketers to wish each subscriber a Happy Birthday and even present a gift. They can only do this of course if they know the subscriber’s birth date which is why many brands ask for this detail during signup (also to verify that the subscriber is old enough to subscribe). Here are some nice examples of Birthday Emails: