If a picture is worth a thousand words, then a moving picture must be worth… a hell of a lot more. Adding an element of motion inside typically static emails is not only more engaging for subscribers, but also allows email marketers to get creative with their content offering. Here are some examples of animated GIFs in emails that are either clever, entertaining or just plain old pretty (or all of the above):
Sambag: 1 Dress – 5 Ways (Newsletter featuring Animated GIF)
Animated GIFs
This Sambag newsletter sent on October 2, 2013 with the subject line “1 Dress …
Sephora: Our new app (Newsletter featuring Animated GIF)
Animated GIFs
This Sephora newsletter sent on September 25, 2013 with the subject line “3 big …
Kate Spade: Seize the Day, and Night (Newsletter featuring Animated GIF)
Animated GIFs
This Kate Spade newsletter sent on August 15, 2013 with the subject line “one …
Kate Spade: Our Girl Joanie (Newsletter featuring Animated GIF)
Animated GIFs
Thie Kate Spade newsletter sent on July 25, 2013 with the subject line “say …
Hot Rum Cow: The Sherry Issue (Newsletter featuring Animated GIF)
Animated GIFs
Hot Rum Cow is “an independent magazine for people who are fascinated by great …
GAP: Back to Blue (Newsletter featuring Animated GIF)
Animated GIFs
This GAP newsletter was sent on August 1, 2013 with the subject line “Back …
David Jones: Win 10 bags in 10 days (Newsletter featuring Animated GIF)
Animated GIFs
The subject line of this David Jones newsletter is “What’s in your bag Montana …
Crocs: Step this way (Newsletter featuring Animated GIF)
Animated GIFs, Shoes
There are many creative ways to display product shots beyond just plonking them on …
Bed Bath & Beyond: Wanna roll with us? (Newsletter featuring Animated GIF)
Animated GIFs
Bed Bath & Beyond Newsletters typically promote a bunch of products around a particular …
American Apparel: Halloween 2013 (Newsletter featuring Animated GIF)
Animated GIFs
This newsletter (Subject Line “Halloween 2013: American Apparel’s Famous Costume Lookbook”) encouraged subscribers to …