If a picture is worth a thousand words, then a moving picture must be worth… a hell of a lot more. Adding an element of motion inside typically static emails is not only more engaging for subscribers, but also allows email marketers to get creative with their content offering. Here are some examples of animated GIFs in emails that are either clever, entertaining or just plain old pretty (or all of the above):
Sender: Peter Alexander
Sent on: January 22, 2014
Subject Line: You’ll never believe who Peter’s having Breakfast with?
Sender: Kate Spade Saturday
Sent on: January 17, 2014
Subject Line: Let’s talk about this incredible trench…
This Sambag newsletter sent on October 2, 2013 with the subject line “1 Dress …