- All
- Sale Emails
- Fashion
- Shoes
- Cosmetics
- Newsletter Signup Promotions
- Email Design
- Mobile Standouts
- Standout Emails
- Standout Emails - Copywriting
- Segmentation
- Holidays - Mother's Day
- Newsletter Signup Pages
- Subject Lines
- Animated GIFs
- Food & Restaurants
- Social Engagement
- Newsletter Signup Pop-ups
- Welcome Emails
- Birthday Emails

Moosejaw: My Mean Boss wants you to know about this sale (Standout Sale Email)
Fashion, Sale Emails
Moosejaw: My Mean Boss wants you to know about this sale (Standout Sale Email)
October 29, 2021 | Fashion, Sale Emails
Sender: Moosejaw
Sent on: August 31, 2021
Subject Line: My Mean Boss wants you to know about this …

Public Desire: Little Flashy, sassy and a bit bad assy! (Standout Sale Email)
Sale Emails, Shoes
Public Desire: Little Flashy, sassy and a bit bad assy! (Standout Sale Email)
October 29, 2021 | Sale Emails, Shoes
Sender: Public Desire
Sent on: July 8, 2016
Subject Line: Little Flashy, sassy and a bit bad assy!
MAC: $5 for Five Days Only (Standout Sale Email)
October 29, 2021 | Cosmetics, Sale Emails
Sender: MAC Cosmetics
Sent on: November 24, 2016
Subject Line: Little M∙A∙C – $5 for Five Days Only!
howies: 30% off jackets (Standout Sale Email)
October 29, 2021 | Fashion, Sale Emails
Sender: howies (Girls)
Sent on: December 9, 2016
Subject Line: 30% off jackets
There’s two great things about this sale email. …
Firebox: Last chance to shop 3 for £30 (Standout Sale Email)
October 29, 2021 | Sale Emails
Sender: Firebox
Sent on: March 12, 2017
Subject Line: Last chance to shop 3 for £30
Artifact Uprising: This Sale is a TEN (Standout Sale Email)
October 28, 2021 | Sale Emails
Sender: Artifact Uprising
Sent on: March 13, 2017
Subject Line: This Sale is a TEN
Firebox: Slush Cuppies (Email Design Standout)
July 21, 2016 | Email Design
Sender: Firebox
Sent on: July 21, 2016
Subject Line: 2-4-1 Slush Cuppies. 24hrs only…
Simple. Uncluttered. Colorful. Cute!
Madewell: School-Work-Life (Email Design Standout)
July 21, 2016 | Email Design
Sender: Madewell
Sent on: July 17, 2016
Subject Line: School/work/life
In this email, Madewell are showing how to …
Teavana: Free 8 oz Tea Tin (Mobile Design)
July 20, 2016 | Mobile Standouts
Sender: Teavana (acquired by Starbucks in 2012 and closed down in 2018)
Sent on: July …

J.Crew: How it’s done – white jeans (Standout Email – Content)
Fashion, Standout Emails
J.Crew: How it’s done – white jeans (Standout Email – Content)
July 20, 2016 | Fashion, Standout Emails
Sender: J.Crew
Sent on: July 7, 2016
Subject Line: How it’s done: white jeans

Goorin Bros: The flatcap is for everyone, especially you (Standout Email – Content)
Standout Emails
Goorin Bros: The flatcap is for everyone, especially you (Standout Email – Content)
July 20, 2016 | Standout Emails
Sender: Goorin Bros.
Sent on: July 11, 2016
Subject Line: The flatcap is for everyone, especially you

InVision: Design resources we couldn’t live without (Standout Email – Copywriting)
Mobile Standouts, Standout Emails - Copywriting
InVision: Design resources we couldn’t live without (Standout Email – Copywriting)
July 20, 2016 | Mobile Standouts, Standout Emails - Copywriting
Sender: InVision
Sent on: July 19, 2016
Subject Line: Design resources we couldn’t live without
There are few …

A Little Creative: How to surprise and delight your customers (Standout Email – Copywriting)
Standout Emails - Copywriting
A Little Creative: How to surprise and delight your customers (Standout Email – Copywriting)
July 20, 2016 | Standout Emails - Copywriting
Sender: A Little Creative
Sent on: July 8, 2016
Subject Line: How do you surprise and delight …

Phrasee: This is a BIG deal (Standout Email – Copywriting)
Standout Emails - Copywriting
Phrasee: This is a BIG deal (Standout Email – Copywriting)
July 20, 2016 | Standout Emails - Copywriting
Sender: Phrasee
Sent on: July 14, 2016
Subject Line: This is a BIG deal
The screenshot below is …
Wildfox: Better than breakfast in bed (Subscriber Detail Request)
July 19, 2016 | Segmentation
Sender: Wildfox
Sent on: June 29, 2016
Subject Line: Better than breakfast in bed.
JOY: It’s a Girl-Boy Thing (Subscriber Detail Request)
July 19, 2016 | Segmentation
Sender: JOY
Sent on: June 21, 2014
Subject Line: It’s a Girl/Boy Thing

Messina: Update your details & tell us stuff (Subscriber Detail Request)
Segmentation
Messina: Update your details & tell us stuff (Subscriber Detail Request)
July 19, 2016 | Segmentation
Sender: Messina
Sent on: July 8, 2016
Subject Line: Update your details & tell us stuff
UncommonGoods: Love You, Mom (Mother’s Day Email)
May 18, 2014 | Holidays - Mother's Day
Sender: UncommonGoods
Sent on: April 27, 2014
Subject Line: Love You, Mom
Red Tricycle (Newsletter Signup Inspiration)
February 16, 2014 | Newsletter Signup Pages
Screenshot of Red Tricycle signup page taken on January 12, 2014.

The Container Store: We want to get to know you (Subscriber Detail Request)
Segmentation
The Container Store: We want to get to know you (Subscriber Detail Request)
February 16, 2014 | Segmentation
Sender: The Container Store
Sent on: December 22, 2013
Subject Line: We want to get to know you…
Zulily: Go ahead, play favorites (Subscriber Detail Request)
February 16, 2014 | Segmentation
Sender: Zulily
Sent on: September 10, 2013
Subject Line: Go ahead … play favorites
RedBalloon: When is your birthday? (Subscriber Detail Request)
February 16, 2014 | Segmentation
Sender: RedBalloon
Sent on: August 31, 2013
Subject Line: RedBallooner, when is your birthday?
Reebok: We want to get to know you (Subscriber Detail Request)
February 16, 2014 | Segmentation
Sender: Reebok
Sent on: September 30, 2013
Subject Line: We want to get to know you

Warby Parker: Just in – The limited-edition Beck frames (Standout Subject Line)
Subject Lines
Warby Parker: Just in – The limited-edition Beck frames (Standout Subject Line)
February 15, 2014 | Subject Lines
Sender: Warby Parker
Sent on: November 23, 2013
Subject Line: Just in: the limited-edition Beck frames
Etsy Dudes: Love Stinks (Standout Subject Line)
February 15, 2014 | Subject Lines
Sender: Etsy Dudes
Sent on: February 14, 2014
Subject Line: Love Stinks
Well this is one email that …
Narratively: Allergic to America (Standout Subject Line)
February 12, 2014 | Subject Lines
Sender: Narratively
Sent on: January 9, 2014
Subject Line: Allergic to America

Kate Spade Saturday: Let’s talk about this incredible trench (Standout Subject Line)
Animated GIFs, Fashion, Subject Lines
Kate Spade Saturday: Let’s talk about this incredible trench (Standout Subject Line)
February 12, 2014 | Animated GIFs, Fashion, Subject Lines
Sender: Kate Spade Saturday
Sent on: January 17, 2014
Subject Line: Let’s talk about this incredible trench…

Peter Alexander: You’ll never believe who Peter’s having Breakfast with (Standout Subject Line)
Animated GIFs, Fashion, Subject Lines
Peter Alexander: You’ll never believe who Peter’s having Breakfast with (Standout Subject Line)
February 18, 2014 | Animated GIFs, Fashion, Subject Lines
Sender: Peter Alexander
Sent on: January 22, 2014
Subject Line: You’ll never believe who Peter’s having Breakfast with?

Get #AerieREAL Email Campaign (Standout Email)
Fashion, Standout Emails, Subject Lines
Get #AerieREAL Email Campaign (Standout Email)
February 12, 2014 | Fashion, Standout Emails, Subject Lines
Sender: Aerie
Campaign: Get #AerieREAL
Subject Line:
Time To Get #AerieREAL! (Sent on January 18, 2014)
Get To …

J.Crew: Groundhog, shmoundhog: 25% off what you need for spring (Standout Sale Email)
Fashion, Sale Emails, Subject Lines
J.Crew: Groundhog, shmoundhog: 25% off what you need for spring (Standout Sale Email)
February 12, 2014 | Fashion, Sale Emails, Subject Lines
Sender: J.Crew
Sent on: February 6, 2014
Subject Line: Groundhog, shmoundhog: 25% off what you need for spring

Smiggle: Introducing the totes amazing new lunchbox (Standout Subject Line)
Subject Lines
Smiggle: Introducing the totes amazing new lunchbox (Standout Subject Line)
February 12, 2014 | Subject Lines
Sender: Smiggle
Sent on: February 10, 2014
Subject Line: Introducing the totes amazing new lunchbox!

Firebox: Worldwide First – Space Invaders Alien Lamp (Standout Subject Line)
Subject Lines
Firebox: Worldwide First – Space Invaders Alien Lamp (Standout Subject Line)
February 12, 2014 | Subject Lines
Sender: Firebox
Sent on: September 28, 2013
Subject Line: WORLDWIDE FIRST: Space Invaders Alien Lamp
Why it’s a standout subject …
Etsy: The Great Indoors (Standout Subject Line)
February 12, 2014 | Subject Lines
Sender: Etsy
Sent on: February 8, 2014
Subject Line: The Great Indoors
Also:
You Have Bewitched Me (Sent on January …
Win 1000 Gumballs – Moosejaw Word Find (Standout Email)
February 12, 2014 | Fashion, Standout Emails
Sender: Moosejaw
Sent on: December 30, 2013
Subject Line: Win 1000 Gumballs – Moosejaw Word Find
Why it’s a standout …

Threadless: This email is bigger on the inside (Standout Subject Line)
Fashion, Subject Lines
Threadless: This email is bigger on the inside (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Threadless
Sent on: November 23, 2013
Subject Line: This email is bigger on the inside.

Threadless: The top 10 designs of 2013. Hint: there are only 9 (Standout Subject Line)
Fashion, Subject Lines
Threadless: The top 10 designs of 2013. Hint: there are only 9 (Standout Subject Line)
February 19, 2014 | Fashion, Subject Lines
Sender: Threadless
Sent on: September 26, 2013
Subject Line: The top 10 designs of 2013. Hint: there are only …

Threadless: It’s a bird! It’s a plane! It’s… no, it’s a plane. (Standout Subject Line)
Fashion, Subject Lines
Threadless: It’s a bird! It’s a plane! It’s… no, it’s a plane. (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Threadless
Sent on: August 28, 2013
Subject Line: It’s a bird! It’s a plane! It’s… no, it’s a …

Moosejaw: Make-Up or Break-Up (Standout Email)
Fashion, Standout Emails, Subject Lines
Moosejaw: Make-Up or Break-Up (Standout Email)
February 28, 2014 | Fashion, Standout Emails, Subject Lines
Sender: Moosejaw
Sent on: February 10, 2014
Subject Line: Break-Up or Make-Up
Why it’s a standout email:
If you haven’t heard …

Moosejaw: Easiest $10 Ever (Standout Email)
Fashion, Standout Emails, Subject Lines
Moosejaw: Easiest $10 Ever (Standout Email)
February 11, 2014 | Fashion, Standout Emails, Subject Lines
Sender: Moosejaw
Sent on: January 6, 2014
Subject Line: Easiest $10 Ever
Why it’s a standout email:
I’m a huge fan …

Moosejaw: We lied last time. THESE are the best Moosejaw jackets ever. (Standout Subject Line)
Fashion, Subject Lines
Moosejaw: We lied last time. THESE are the best Moosejaw jackets ever. (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Moosejaw
Sent on: November 13, 2013
Subject Line: We lied last time. THESE are the best Moosejaw jackets …

American Apparel: It’s National Men’s Day – We Support Your Package! (Standout Subject Line)
Fashion, Subject Lines
American Apparel: It’s National Men’s Day – We Support Your Package! (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: American Apparel
Sent on: November 19, 2013
Subject Line: It’s National Men’s Day – We Support Your Package! …

Madewell: Repeat outfit syndrome? We understand. (Standout Subject Line)
Fashion, Subject Lines
Madewell: Repeat outfit syndrome? We understand. (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Madewell
Sent on: February 6, 2014
Subject Line: Repeat outfit syndrome? We understand.

Madewell: One date. Two outfits. Decisions, decisions. (Standout Subject Line)
Fashion, Subject Lines
Madewell: One date. Two outfits. Decisions, decisions. (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Madewell
Sent on: February 2, 2014
Subject Line: One date. Two outfits. Decisions, decisions.

ModCloth: Get a gift for a guy & learn 3 ways to wrap it (Standout Email)
Fashion, Standout Emails, Subject Lines
ModCloth: Get a gift for a guy & learn 3 ways to wrap it (Standout Email)
February 11, 2014 | Fashion, Standout Emails, Subject Lines
Sender: ModCloth
Sent on: November 11, 2013
Subject Line: Get a gift for a guy & learn 3 ways …

ModCloth: A $500 prize could be just a sketch away… (Standout Subject Line)
Fashion, Subject Lines
ModCloth: A $500 prize could be just a sketch away… (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: ModCloth
Sent on: February 6, 2014
Subject Line: A $500 prize could be just a sketch away…

Kate Spade Saturday: What’s cozy, crazy, and striped all over? (Standout Subject Line)
Fashion, Subject Lines
Kate Spade Saturday: What’s cozy, crazy, and striped all over? (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Kate Spade Saturday
Sent on: September 13, 2013
Subject Line: What’s cozy, crazy, and striped all over?
This cute …

Sportsgirl: How to nail the Slips & Camis trend (Standout Subject Line)
Fashion, Subject Lines
Sportsgirl: How to nail the Slips & Camis trend (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: Sportsgirl
Sent on: January 24, 2014
Subject Line: How to nail the Slips & Camis trend
PureWow: How chefs cut onions (Standout Subject Line)
February 11, 2014 | Subject Lines
Sender: PureWow
Sent on: January 29, 2014
Subject Line: How chefs cut onions

Hot Rum Cow: Give a gift wrapped cow this Christmas (Standout Subject Line)
Subject Lines
Hot Rum Cow: Give a gift wrapped cow this Christmas (Standout Subject Line)
February 11, 2014 | Subject Lines
Sender: Hot Rum Cow (This brand was retired in 2017)
Sent on: November 25, 2013
Subject Line: Give a …

H&M: Vote now! Choose the #BeckhamforHM ad that will appear in the Super Bowl (Standout Subject Line)
Fashion, Subject Lines
H&M: Vote now! Choose the #BeckhamforHM ad that will appear in the Super Bowl (Standout Subject Line)
February 11, 2014 | Fashion, Subject Lines
Sender: H&M
Sent on: January 27, 2014
Subject Line: Vote now! Choose the #BeckhamforHM ad that will appear in …
Dean & Deluca: Oil-vey (Standout Subject Line)
February 11, 2014 | Food & Restaurants, Subject Lines
Sender: Dean & DeLuca
Sent on: November 11, 2013
Subject Line: Oil-vey

#AmericaIsBeautiful: The Coca-Cola Ad That Has Everyone Talking (Standout Subject Line)
Subject Lines
#AmericaIsBeautiful: The Coca-Cola Ad That Has Everyone Talking (Standout Subject Line)
February 11, 2014 | Subject Lines
Sender: Coca-Cola Journey
Sent on: February 5, 2014
Subject Line: #AmericaIsBeautiful: The Coca-Cola Ad That Has Everyone Talking

Rue La La: 100s of dresses are here. Where are you? (Standout Sale Email)
Fashion, Sale Emails, Subject Lines
Rue La La: 100s of dresses are here. Where are you? (Standout Sale Email)
February 10, 2014 | Fashion, Sale Emails, Subject Lines
Sender: Rue La La
Sent on: January 28, 2014
Subject Line: 100s of dresses are here. Where are you?
Rue La La: Dun dun dunnnnn (Standout Sale Email)
February 10, 2014 | Fashion, Sale Emails
Sender: Rue La La
Sent on: October 31, 2013
Subject Line: Dun dun dunnnnn.

Sambag: Bags, Undoubtedly a Girl’s Best Friend (Standout Subject Line)
Fashion, Subject Lines
Sambag: Bags, Undoubtedly a Girl’s Best Friend (Standout Subject Line)
February 10, 2014 | Fashion, Subject Lines
Sender: Sambag
Sent on: July 31, 2013
Subject Line: Bags, Undoubtedly a Girl’s Best Friend

Rue La La: Don’t go topless. Shop our tees, sweaters, and more (Standout Subject Line)
Fashion, Subject Lines
Rue La La: Don’t go topless. Shop our tees, sweaters, and more (Standout Subject Line)
February 10, 2014 | Fashion, Subject Lines
Sender: Rue La La
Sent on: January 3, 2014
Subject Line: Don’t go topless. Shop our tees, sweaters, and …

Rue La La: To save or to splurge? (Insert shoulder shrug here) – Standout Subject Line
Fashion, Subject Lines
Rue La La: To save or to splurge? (Insert shoulder shrug here) – Standout Subject Line
February 10, 2014 | Fashion, Subject Lines
Sender: Rue La La
Sent on: November 2, 2013
Subject Line: To save or to splurge? (Insert shoulder shrug …

Rue La La: When you find the one, you just know. Same goes for dresses. (Standout Subject Line)
Fashion, Subject Lines
Rue La La: When you find the one, you just know. Same goes for dresses. (Standout Subject Line)
February 10, 2014 | Fashion, Subject Lines
Sender: Rue La La
Sent on: September 6, 2013
Subject Line: When you find the one, you just know. …
PureWow: Pants are for sissies (Standout Subject Line)
February 10, 2014 | Subject Lines
Sender: PureWow
Sent on: January 22, 2014
Subject Line: PureWow: Pants are for sissies

Fast Company: The Truth About The 30-Hour Work Week (Standout Subject Line)
Subject Lines
Fast Company: The Truth About The 30-Hour Work Week (Standout Subject Line)
February 10, 2014 | Subject Lines
Sender: Fast Company Weekly
Sent on: January 11, 2014
Subject Line: The Truth About The 30-Hour Work Week
Why it’s …
Sephora: The making of an eye-con… (Standout Subject Line)
February 10, 2014 | Subject Lines
Sender: Sephora
Sent on: September 6, 2013
Subject Line: The making of an eye-con…
Why it’s a standout subject line:
The …

Billabong: Saving Millions Of Bottles From Our Oceans & Landfill (Standout Email)
Standout Emails, Subject Lines
Billabong: Saving Millions Of Bottles From Our Oceans & Landfill (Standout Email)
February 10, 2014 | Standout Emails, Subject Lines
Sender: Billabong
Sent on: January 6, 2014
Subject Line: Saving Millions Of Bottles From Our Oceans & …

J.Crew: Confetti. Sparklers. 100 new styles on sale. (Standout Sale Email)
Sale Emails
J.Crew: Confetti. Sparklers. 100 new styles on sale. (Standout Sale Email)
January 4, 2014 | Sale Emails
Sender: J.Crew
Sent on: December 31, 2013
Subject Line: Confetti. Sparklers. 100 new styles on sale.
Smiggle: Buy two, choose a third free (Standout Sale Email)
January 4, 2014 | Sale Emails
Sender: Smiggle
Sent on: January 3, 2014
Subject Line: Buy 2, choose third free! PLUS further sale markdowns!
ModCloth: Parting is such sweet sorrow (Standout Sale Email)
January 4, 2014 | Fashion, Sale Emails
Sender: ModCloth
Sent on: January 3, 2014
Subject Line: Parting is such sweet sorrow
Lululemon Athletica Welcome Email
January 4, 2014 | Welcome Emails
Sender: Lululemon Athletica
Sent on: January 3, 2014
Subject Line: thanks for signing up!

American Apparel: Yes, We Got You A Gift. (Birthday Email)
Birthday Emails, Fashion
American Apparel: Yes, We Got You A Gift. (Birthday Email)
January 3, 2014 | Birthday Emails, Fashion
Sender: American Apparel
Sent on: August 1, 2013
Subject Line: We Heard It’s Your Birthday. Yes, We Got You …
Priceline: A Birthday Gift For You (Birthday Email)
January 3, 2014 | Birthday Emails
Sender: Priceline
Sent on: August 8, 2013
Subject Line: Birthday gift for You
kikki.K: Enjoy a $10 Gift Voucher (Birthday Email)
January 3, 2014 | Birthday Emails
Sender: kikki.K
Sent on: August 3, 2013
Subject Line: HAPPY BIRTHDAY Noya – Enjoy a $10 kikki.K Gift Voucher

Jeanswest: Spoil yourself with a $10 voucher (Birthday Email)
Birthday Emails, Fashion
Jeanswest: Spoil yourself with a $10 voucher (Birthday Email)
January 3, 2014 | Birthday Emails, Fashion
Sender: Jeanswest
Sent on: August 2, 2013
Subject Line: Happy Birthday from Jeanswest, Noya!

Cinnabon: A gift to make your day a little sweeter (Birthday Email)
Birthday Emails, Food & Restaurants
Cinnabon: A gift to make your day a little sweeter (Birthday Email)
January 3, 2014 | Birthday Emails, Food & Restaurants
Sender: Cinnabon
Sent on: September 24, 2013
Subject Line: Your Birthday Gift from Club Cinnabon

Macaroni Grill: Give your day a sweet finish (Birthday Email)
Birthday Emails, Food & Restaurants
Macaroni Grill: Give your day a sweet finish (Birthday Email)
January 3, 2014 | Birthday Emails, Food & Restaurants
Sender: Romano’s Macaroni Grill
Sent on: October 25, 2013
Subject Line: Happy Birthday, Noya!

Ben & Jerry’s: Sweet! Free Ice Cream (Birthday Email)
Birthday Emails, Food & Restaurants
Ben & Jerry’s: Sweet! Free Ice Cream (Birthday Email)
January 3, 2014 | Birthday Emails, Food & Restaurants
Sender: Ben & Jerry’s
Sent on: October 8, 2013
Subject Line: Sweet! Free ice cream for your birthday!
Wendy’s Birthday Email
January 3, 2014 | Birthday Emails, Food & Restaurants
Sender: Wendy’s
Sent on: September 1, 2013
Subject Line: It’s Your Birthday! Enjoy it with $1 off at Wendy’s
Reebok: First On Your Birthday To-Do List (Birthday Email)
January 3, 2014 | Birthday Emails, Shoes
Sender: Reebok
Sent on: September 1, 2013
Subject Line: First On Your Birthday To-Do List…
Social Engagement
For a long time Email and Social have battled for the title of "Most Worthy Marketing Channel" with countless articles written about why Email trumps Social Media or why Social Media is more important than Email. The fact is that both serve their purpose and each medium has its own strengths. The savviest of marketers have even recognized that by integrating the two channels together they can significantly supercharge their marketing reach. Here are some great examples of marketers using Email to encourage subscribers to get Social: