Sent on: January 11, 2014
Subject Line: The science behind why diets usually don’t work
Why it’s a standout subject line:
This subject line could have been worded in several other ways but the wordsmith who settled on this particular version got it very right, and here’s why:
For starters, there are five other very interesting TED Talks featured in this email besides this one by Sandra Aamodt, but the email cleverly highlights this particular talk as the main feature because the subject matter is so far-reaching and relatable.
Almost everybody has tried dieting at one point or another and while some succeed, many (arguably the majority) fail. That’s because dieting is damn hard, and failing to meet the goals you set for yourself at the outset can be extremely disheartening and even deeply depressing.
This featured TED Talk suggests that there is actually good reason why diets fail, and that this reason is in fact backed by science, which suddenly makes you feel (even in the split second that it takes you to read the subject line) that “it’s not you, it’s science!” that’s the reason for your failed dieting attempts. So if you’ve “been there”, this is one talk that would definitely grab your attention, which is why it was clever using it as the “hero” of this email’s subject line.