Sportsgirl: Back to Basics (Newsletter featuring Animated GIF)
In this newsletter sent on September 27, 2013 with the subject line “Back to basics. Stock up on perfect-fit wardrobe staples you need to own!”, Sportsgirl have included a grid displaying some “back to basics” items in an animated GIF that swaps out selected tiles with additional items.
The idea to create multiple displays of various items in a selection of tiles within the grid is a great way not only to show a bigger variety of products, but it’s also eye-catching and piques the reader’s curiosity to see how many different products they can identify. Nicely engaging animated GIF.
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