Sambag: 1 Dress – 5 Ways (Newsletter featuring Animated GIF)

Sambag: 1 Dress – 5 Ways (Newsletter featuring Animated GIF)

By | December 12th, 2013 | |

This Sambag newsletter sent on October 2, 2013 with the subject line “1 Dress – 5 Ways – 4 Exclusive Colours” employs an animated GIF super cleverly. The concept is simple – show examples of how one dress can be worn in five different ways, but the application of a ‘faded’ effect on four out of the five examples highlighting one example in each of the animated GIF’s five frames is very effective. The whole email is clean, stylish and looks great.