Sent on: October 17, 2013
Subject Line: Meet our own brand new line.
Why it’s a standout email:
ModCloth.com is an online clothing, accessories, and decor retailer “built on a foundation of love for vintage and retro clothing”. That in itself already sets it apart from mainstream fashion labels and fashion curation sites, and in the typical overcrowded Inbox where standing out is a lot harder, they manage to stand out too, with subject lines that consistently entice and content that’s interesting and engaging. Of course they promote their products, but they do it super-creatively, interweaving the products with other subject matter.
This email for example, introduces their own exclusive “Bea & Dot” brand by sharing the story behind its inspiration (named for founder Susan Gregg Koger’s grandmothers Beulah and Dorothy). The story draws us in, as good stories tend to do, helping ModCloth subscribers see the new collection not just as a bunch of new (cute!) items, but as the personal inspiration of ModCloth’s founder, making it infinitely more interesting and memorable.
More ModCloth standout email examples (by subject line):
A few tidbits on sizing & fit