Sent on: August 28, 2013
Subject Line: A few tidbits on sizing & fit.
Why it’s a standout email:
ModCloth.com is an online clothing, accessories, and decor retailer “built on a foundation of love for vintage and retro clothing”. That in itself already sets it apart from mainstream fashion labels and fashion curation sites, and in the typical overcrowded Inbox where standing out is a lot harder, they manage to stand out too, with subject lines that consistently entice and content that’s interesting and engaging. Of course they promote their products, but they do it super-creatively, interweaving the products with other subject matter.
This email for example, does something that in my mind is pure genius by offering tips to help find the perfect fit for your body size, so that when you shop at ModCloth.com you’ll be able to choose the right size for you with greater accuracy. If you click the “See our helpful size & fit guide” button, not only do you get access to the chart, but an explanation of how ModCloth arrive at their size recommendations as demonstrated on their two house models (a nice little touch that really helps to personalize the brand).
There is also an invitation in the newsletter to view pics of ModCloth’s pieces “styled & worn by real people” — including their employees and community members. Again, a great way of driving home the point about ModCloth’s ability to cater for different shapes and sizes. Very clever email.
More ModCloth standout email examples (by subject line):
Meet our own brand new line