Sent on: September 26, 2013
Subject Line: M·A·C Illustrated – Drawn to Creative Expression, Exclusively Online
Why it’s a standout email:
The obvious reason is the amazing design, but in this case it’s not just design for the sake of design, the design actually means something which makes it clever.
The email promotes “brush kits and bags for eyes, lips and face”. Of course the act of putting your makeup on is similar to illustrating (on your own face) so MAC are celebrating the art of illustration and creative expression that go into accentuating “the shape of an eye, the curve of a lip, the gesture of a line” with these brush kits and bags featuring exclusive artwork by witty fashion designer Rebecca Moses.