LOFT: Introducing the best-fitting pants EVER (Standout Email)

LOFT: Introducing the best-fitting pants EVER (Standout Email)

By | December 20th, 2013 | , |

Sender: LOFT
Sent on: September 4, 2013
Subject Line: Introducing the best-fitting pants EVER

Why it’s a standout email:
Most women will attest to the fact that sometimes finding a well-fitting pant is in the realm of the impossible, or at least the inordinately difficult, so it’s safe to assume that the subject line of this email will just about guarantee an open, for apparently, salvation lies within.

And it does! The awesomely written copy (“Can we get an OMG?” = hilarious) highlights exactly what LOFT designers did to bring woman-kind the perfect pant, touching on the most common pain-points that women would relate to when choosing a pant.

The email design oozes fun, great copy (as I mentioned above), features a fantastic video demonstrating the “best fitting pants ever” in action, offers a really cool 5-second pant guide to help you find the perfect fit, and cross-sells by encouraging you to “make an outfit” by choosing a top (at 30% off!) to go with your perfect pant. Clever, clever, clever.