Sender: Kate Spade Saturday
Sent on: September 13, 2013
Subject Line: What’s cozy, crazy, and striped all over?
This cute subject line poses a riddle that you can already feel fairly certain (even before opening the email) has something to do with some sort of item of clothing, and yet there’s something about the choice of adjectives that makes you want to click and see the answer of the riddle anyway. Nice copywriting backed up by a great visual.