Thie Kate Spade newsletter sent on July 25, 2013 with the subject line “say hello to our newest bag…” introduced their new “Joanie” handbag collection. The animated GIF features big (and beautifully shot) photos of the bold-colored bag. The photos alternate at a speed that’s just enough to demonstrate that the bag is gorgeous but not long enough to help a discerning shopper decide which color is most gorgeous. Well at least I couldn’t decide. So I clicked!