Sender: Janie and Jack
Sent on: October 24, 2013
Subject Line: We’re hiring for the holidays
Why it’s a standout email:
Janie and Jack “offer distinctive, finely crafted clothing and accessories for little ones”. It’s part of The Gymboree Corporation, which in addition to operating stores that sell high-quality apparel and accessories for children also offers play programs for children under the Gymboree Play and Music brand.
Janie and Jack stuff is pretty cute, and so are the emails, but the reason that this email stands out is because of the original step of advertising employment opportunities not via regular job hunting channels, but to their email subscribers! No product-pushing here, just the ingenious realization that ‘who better to advocate the Janie and Jack brand to potential shoppers, than a subscriber-base which is already full of fans’? Original, and clever.