Hot Rum Cow: The Sherry Issue (Newsletter featuring Animated GIF)

Hot Rum Cow: The Sherry Issue (Newsletter featuring Animated GIF)

By | December 11th, 2013 | |

Hot Rum Cow is “an independent magazine for people who are fascinated by great beers, wines & spirits – and the extraordinary stories behind them.” The subject line of this newsletter was “Olé – The Sherry Issue has landed” (the “Olé” already setting a festive tone) and the newsletter follows through with an announcement of the launch of Hot Rum Cow’s fourth magazine issue.

Clearly taking pride in what appears to be a rather stylish publication, what better way to promote it than with teasers of the “splendid shots of sherry-sodden spreads” within? They could have done it with a series of images strewn throughout the newsletter, but the folks at Hot Rum Cow obviously know how to really engage because the use of an animated GIF looping images of selected spreads looks pretty tempting. Cheers to that!