GAP: Back to Blue (Newsletter featuring Animated GIF)

GAP: Back to Blue (Newsletter featuring Animated GIF)

By | December 11th, 2013 | |

This GAP newsletter was sent on August 1, 2013 with the subject line “Back to blue: signature color // new attitude” and its purpose was to announce the redesign of GAP’s 1969 denim collection for both men and women. And since it’s hard to convey a “new attitude” in just words, they decided to show both a man and a woman wearing outfits from the new denim collection, oozing attitude. The two images alternate in a loop, and the “tood” is pretty cool. Begs a click. Animated GIF – mission accomplished!