Sent on: August 27, 2013
Subject Line: You’ve Got Great Taste
Why it’s a standout subject line:
Etsy is “a marketplace where people around the world connect to buy and sell unique goods”. The Etsy Finds newsletter follows a consistent design in every edition, which is basically an image-based list of trending items. What makes Etsy’s newsletters a little different is that each edition is themed, and you can usually get an idea of what the theme is from the subject line which is consistently backed up with some no-nonsense preheader text usually in the form of a call-to-action (which is great because it encapsulates the purpose of the newsletter even before it’s opened).
If you browse through our Inspiration Gallery’s Subject Lines category you’ll note that there are quite a few Etsy examples, and that’s because they’ve pretty much mastered the whole subject line thing.
The subject line of this email is a compliment. Who doesn’t like to hear that they have great taste? The natural reaction to a compliment (even though we might not express it outwardly but only think it to ourselves) is “Tell me more!”, and this subject line plays on our curiosity to find out how exactly our “great taste” might be the subject of a newsletter, begging an ‘open’.