Etsy: Wish You Were Beer (Standout Subject Line)

Etsy: Wish You Were Beer (Standout Subject Line)

By | December 29th, 2013 | |

Sender: Etsy
Sent on: September 23, 2013
Subject Line: Wish You Were Beer

This Etsy newsletter coincided with Octoberfest (2013) and promoted a bunch of beer-related products. The subject line is a play on “Wish you were here”, and whether you’re a beer lover or not, replacing it with “Wish you were beer” is pretty funny. Humor in subject lines is a great way to entice an email ‘open’ and in this case it works a treat.

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