Sent on: September 23, 2013
Subject Line: Wish You Were Beer
This Etsy newsletter coincided with Octoberfest (2013) and promoted a bunch of beer-related products. The subject line is a play on “Wish you were here”, and whether you’re a beer lover or not, replacing it with “Wish you were beer” is pretty funny. Humor in subject lines is a great way to entice an email ‘open’ and in this case it works a treat.
Other Etsy newsletters you may want to check out: