Sent on: September 9, 2013
Subject Line: Prints Charming
Why it’s a standout subject line:
Etsy is “a marketplace where people around the world connect to buy and sell unique goods”. The Etsy Finds newsletter follows a consistent design in every edition, which is basically an image-based list of trending items. What makes Etsy’s newsletters a little different is that each edition is themed, and you can usually get an idea of what the theme is from the subject line which is consistently backed up with some no-nonsense preheader text usually in the form of a call-to-action (which is great because it encapsulates the purpose of the newsletter even before it’s opened).
If you browse through our Inspiration Gallery’s Subject Lines category you’ll note that there are quite a few Etsy examples, and that’s because they’ve pretty much mastered the whole subject line thing.
The subject line of this email is a cute play on words that’s pretty indicative of the theme of this edition, and the preheader copy backs it up: “Check our Fall’s hottest prints”. It’s short, clever, accurate and makes you smile – all key ingredients for a highly effective subject line.