Sender: Dean & Deluca
Sent on: October 17, 2013
Subject Line: Begging to be Bitten.
Why it’s a standout subject line:
This was a pre-Halloween newsletter promoting Dean & Deluca’s “frightfully superb” (nice copy :-)) Halloween selection, the main feature being their Coffin Break Halloween Cookies that are so good, they’re “begging to be bitten”. The preheader text immediately following the subject line was “Shop our Halloween Collection before it disappears”.
What’s nice about this subject line – apart from the fact that it’s short and snappy (four words, nicely done!), has an ever-so-cool vampire undertone and makes you wonder what exactly is so delicious that it’s practically irresistible – is the fact that while most retailers sent emails for Halloween with the word “Halloween” in the subject line (yawn…), the folks at Dean & Deluca stood out with a subject line that was playful and Halloween-like without actually using the word “Halloween”. Freakishly refreshing!