Sent on: October 1, 2013
Subject Line: Happy Croctober: FREE SHIPPING is just the start!
Why it’s a standout email:
This calendar themed email sent on the first of the month is a great way to create buzz around what’s to come and encourage subscribers to maintain their interest throughout the month. Reference to mystery sales, savings for adults when you shop for kids, “comfort days” and a Halloween promotion (among other highlights) hint of worthwhile Crocs action throughout October, preparing subscribers to stay alert for further promotional emails. Clever concept!