Sender: Co.Design Weekly (Fast Company)
Sent on: December 31, 2013
Subject Line: The Best of 2013
Why it’s a standout email:
The truth is that it’s hard to pick just one Co.Design Weekly email to feature as a “Standout” because they are all so entertaining, I’m almost guaranteed to find at least one item in every newsletter that I can’t wait to share. The subject matter of the articles is so varied and quirky, the subject line and headlines are intriguing and the visuals are fantastic, but it’s not just the highly entertaining content that earned Co.Design Weekly a spot in this Inspiration Gallery as a “Standout Email”.
Apart from the great content, the emails are also noteworthy for a couple of other reasons:
1) Mobile-friendly design: The emails are based on a one-column layout, helping to showcase each and every piece of content. The visuals are engaging, the font-size is nice and big (easy to read even on a small smartphone screen) and the clickable calls-to-action are well spaced and easy to click on. Also, instead of long-winded copy, each item includes a short article ‘teaser’ that links back to the full article on the website.
2) Highly share-able content: Instead of the traditional “follow us” social links you find in so many newsletters these days, Fast Company provide “share” buttons for each individual piece of content so that it can be shared instantly right from within the newsletter, significantly boosting the potential for it to go viral. The “Forward” (to a friend) link is also nice and prominent at the top of the email.
Here are a few examples of the Co.Design Weekly newsletter: