Sent on: November 4, 2013
Subject Line: Let’s hit 500,000.
Why it’s a standout email:
This is obviously a social engagement email, but it’s done cleverly because CB2 aren’t just asking subscribers to engage socially, they are providing a compelling incentive for them to do so by pledging a contribution for every engagement activity performed to the “No Kids Hungry” campaign.
This email does a great job of educating subscribers about CB2’s commitment to causes that align with their hearts and minds, demonstrating a side of the brand that subscribers may not be aware of but may well be impressed by. This is exactly the sort of thing that strengthens a subscriber’s affinity for a brand, so if subscribers were not inclined to engage socially with it before, perhaps they would now thanks to their new-found appreciation of the brand’s affiliation with a truly worthwhile cause.