Sender: Brooks Brothers
Sent on: August 28, 2013
Subject Line: How to Tie a Tie
Why it’s a standout email:
If ever there was a useful email (for men who wear ties) – this has GOT to be it. I don’t wear ties (because I’m a woman) but even I found myself mesmerized by the videos on the other side of the “Explore Now” button, one of which was reconstructed cleverly in the header of the email as an animated GIF.
The preheader copy immediately following the super-short and super-effective subject line is “An Easy To Follow Guide To Tie Knots” and honestly, who better to learn from about how to tie a tie than Brooks Brothers, an American icon that’s been renowned for top-quality ready-to-wear fashion “for more than 150 years”?
If ever there was a clever way to sell a tie via email, this has GOT to be it.