Sender: Bonefish Grill
Sent on: September 25, 2013
Subject Line: THIS burger is only $9.9? Mind. Blown.
Why it’s a standout email:
I have to admit that I’m not one to ever pass on the opportunity to check out a mind-blowing burger, so when I read the subject line for this email, clicking on it was a no-brainer.
Honestly, I chose this as a standout email because the burger in the photo looks so damn good, which goes to show how investing in great photography to showcase your products (not that it has to be expensive of course) pays off. And if your mouth isn’t watering yet, just go ahead and read the copy. If you’re still not drooling then you’re not a burger person.