Bed Bath & Beyond Newsletters typically promote a bunch of products around a particular theme and this one isn’t different. The theme of this newsletter – sent on August 3, 2013 with the subject line “Don’t forget! Your 20% offer is waiting. Wanna roll with us?” – is storage space savers. There are a few handy storage solutions on offer here but there is one particular item promoted as the main feature – the Ziploc Space Bag.
Cleverly, Bed Bath & Beyond didn’t just claim that “Ziploc Space Bags are dorm space savers that easily roll up and out to make room for more” in the newsletter copy, they also used an animated GIF to demonstrate exactly how it rolls up and out. Great product demo using an animated GIF.