Sender: Banana Republic
Sent on: September 27, 2013
Subject Line: The beloved Gemma, in new shades to adore!
Why it’s a standout subject line:
This subject line immediately makes you wonder “Who is Gemma and why is she beloved?”. And also, if Gemma was “beloved” before and now she’s in “new shades to adore”, that must mean that if Gemma is already a “sure thing” (as far as successful outfits go) then what are these fabulous new shades?
The preheader text cleverly sheds more light on the mystery: “See why everyone loves our #1 wrap dress.” So now we know that the “Gemma” is Banana Republic’s #1 wrap dress, and that it’s #1 because everyone loves it, so a reader who doesn’t already own a Gemma may well wonder “Hmmm, if everyone loves it, maybe I should own one too?” and a reader who does already own a Gemma might wonder “Hmmm, maybe one of these new adorable shades is even nicer than one I already own?”
Either way, the subject line is loaded with exciting promise, making this an email that a fashion-loving girl just couldn’t bear to miss.