Sender: American Apparel
Sent on: July 30, 2013
Subject Line: Welcome to American Apparel + 15% Off Your Next Order!
What’s great about this Welcome Email:
1) The three main objectives of this email are well executed:
- Firstly, a ‘Welcome’ offer that any subscriber to a fashion newsletter would be delighted with – 15% off the next order – is featured prominently both in the subject line and the body of the email itself
- Secondly, the call-to-action to follow the brand on its various social networks is also very prominent, as it should be given that it’s obviously a priority for American Apparel’s marketing team
- Thirdly, just in case the subscriber isn’t aware of just what makes this brand different from other fashion labels, American Apparel have included a prominent reminder of the brand’s “mission statement”, which is a powerful touch in this instance
2) With the ‘welcome’ objective achieved (fairly quickly thanks to the great offer) the email is also well-stocked with a variety of links for the subscriber to navigate to key areas of the site and perform more actions
3) “View in browser” option available
4) Good brand recognition with a well-positioned logo. Although there are no images in this email depicting any fashion items or models that typify the essence of the brand, it is still visually effective thanks to a bold color-block that makes the featured copy elements stand out as the hero of the message.
5) Complies nicely with email marketing best practices