Fact #1: First impressions count. Fact #2: You never get a second chance to make a good first impression. Put those two facts together in the world of Email Marketing and what you get is a no-brainer conclusion: Welcome Emails play a very important role in any professional email program.

Welcome Emails aren’t just polite email marketing etiquette, they also have the potential to set the tone for your whole email program since the Welcome Email is the first encounter between your subscriber and your brand via email.

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