With almost as many marketing emails being sent these days as there are stars in the sky, email marketers need to constantly up their game in order to stand out, build subscriber loyalty, and boost clicks and conversions. They need to be paying attention to things like creating consistently relevant and useful content, writing irresistible subject lines, and optimizing their emails for mobile devices.

Unfortunately the vast majority of marketing emails fail to live up to the expectations of today’s typically internet-savvy and time-poor subscribers, making the few emails that do hit the mark worthy of notice and celebration. Here are some standout examples from email marketers who are getting email right: