News & Trends

7 03, 2016

Where am I?

By |March 7th, 2016|News & Trends|0 Comments|

Hey! If this is your first visit to TheBestOfEmail.com then welcome! I’m stoked (that’s Aussie for “really excited”) that you’ve stopped by. I hope you enjoy poking around, although you may notice that the blog itself has been inactive for a while. So the rest of this post is actually dedicated to those of my followers who have already …

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    Why resistance to ad blocking is futile and what’s next for digital advertising

11 09, 2015

Why resistance to ad blocking is futile and what’s next for digital advertising

By |September 11th, 2015|News & Trends|0 Comments|

As someone who used to work as an ad-agency copywriter, and as an editor of ad-dependant publications, and who these days works as a content marketer with a painfully acute appreciation for just how hard it is to promote something to a great many people, while simultaneously dodging disruptive ads daily (much like tiptoeing through a never-ending digital …