Today might just be the day you fall in LOVE with email metrics.

By |March 6th, 2014|Email Marketing Best Practices, Email Metrics & Performance|0 Comments|

One of the most appealing aspects of email marketing is the ability to measure its performance both in the short and long term. With metrics that shed light on everything from engagement (campaign activity), conversion and revenue, email analytics offers a smorgasbord of options for marketers to review and optimize their email programs.

Like everything else in the world …