Email Marketing Best Practices

  • Fall in love with email metrics
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    Today might just be the day you fall in LOVE with email metrics.

6 03, 2014

Today might just be the day you fall in LOVE with email metrics.

By |March 6th, 2014|Email Marketing Best Practices, Email Metrics & Performance|0 Comments|

One of the most appealing aspects of email marketing is the ability to measure its performance both in the short and long term. With metrics that shed light on everything from engagement (campaign activity), conversion and revenue, email analytics offers a smorgasbord of options for marketers to review and optimize their email programs.

Like everything else in the world …

  • Businessman in heels
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    How to avoid promoting high-heels to a businessman (and other email segmentation tips)

26 02, 2014

How to avoid promoting high-heels to a businessman (and other email segmentation tips)

By |February 26th, 2014|Email Marketing Best Practices, Segmentation & Targeting|0 Comments|

What is email segmentation?
The theory behind segmentation is that if you can identify groups of subscribers within your mailing list based on certain criteria and then tailor messages that will specifically appeal to those subscribers, then they will be more likely to respond favorably to those messages, boosting your engagement and conversion rates. It’s basically an advanced way …

  • In the typical Inbox "jungle", it pays to be the odd one out.
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    How to write subject lines that get emails opened (with awesome examples from great brands!)

20 02, 2014

How to write subject lines that get emails opened (with awesome examples from great brands!)

By |February 20th, 2014|Email Marketing Best Practices|1 Comment|

With over180 billion emails sent and received worldwide every day in 2013, it’s fairly safe to say that today’s average inbox has become a veritable jungle of emails, some wanted, and some unwanted. And if you consider that it takes just mere seconds for most of us to scan our inboxes and decide which emails to open, which …

2 02, 2014

How to create email content that hits the spot every time

By |February 2nd, 2014|Email Content, Email Marketing Best Practices|1 Comment|

With 61% of consumers saying that they feel better about, and are more likely to buy from a company that delivers custom content, it’s no wonder that 91% of B2B marketers & 86% of B2C marketers use content marketing, and why companies in general are now prioritizing content creation as a means of engaging customers more than ever …

16 01, 2014

How many Sale Emails does it take to screw an Inbox?

By |January 16th, 2014|Email Marketing Best Practices|2 Comments|

One of the biggest challenges for email marketers is to stand out in today’s typically overcrowded inbox, but if you’re a retailer whose ultimate mission in life is to maximize sales, then your challenge is even bigger because you face competition from countless other retailers who are just as fierce about their own (identical) agenda. So what’s a retailer …

  • 10 ways to turbocharge your Welcome Email for a great first impression
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    Subscriber Exclusive: 10 ways to turbocharge your Welcome Email for a great first impression

8 01, 2014

Subscriber Exclusive: 10 ways to turbocharge your Welcome Email for a great first impression

By |January 8th, 2014|Email Marketing Best Practices|Enter your password to view comments.|

Fact #1: First impressions count. Fact #2: You never get a second chance to make a good first impression. Put those two facts together in the world of Email Marketing and what you get is a no-brainer conclusion: Welcome Emails play a very important role in any professional email program.

Welcome Emails aren’t just polite email marketing etiquette, they also have the potential to set the tone for your whole email program since the Welcome Email is the first encounter between your subscriber and your brand via email.

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