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Where am I?

By |March 7th, 2016|News & Trends|0 Comments|

7 03, 2016

Hey! If this is your first visit to TheBestOfEmail.com then welcome! I’m stoked (that’s Aussie for “really excited”) that you’ve stopped by. I hope you enjoy poking around, although you may notice that the blog itself has been inactive for a while. So the rest of this post is actually dedicated to those of my followers who have already …

Why resistance to ad blocking is futile and what’s next for digital advertising

By |September 11th, 2015|News & Trends|0 Comments|

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    Why resistance to ad blocking is futile and what’s next for digital advertising

11 09, 2015

As someone who used to work as an ad-agency copywriter, and as an editor of ad-dependant publications, and who these days works as a content marketer with a painfully acute appreciation for just how hard it is to promote something to a great many people, while simultaneously dodging disruptive ads daily (much like tiptoeing through a never-ending digital …

Today might just be the day you fall in LOVE with email metrics.

By |March 6th, 2014|Email Marketing Best Practices, Email Metrics & Performance|0 Comments|

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    Today might just be the day you fall in LOVE with email metrics.

6 03, 2014

One of the most appealing aspects of email marketing is the ability to measure its performance both in the short and long term. With metrics that shed light on everything from engagement (campaign activity), conversion and revenue, email analytics offers a smorgasbord of options for marketers to review and optimize their email programs.

Like everything else in the world …

How to avoid promoting high-heels to a businessman (and other email segmentation tips)

By |February 26th, 2014|Email Marketing Best Practices, Segmentation & Targeting|0 Comments|

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    How to avoid promoting high-heels to a businessman (and other email segmentation tips)

26 02, 2014

What is email segmentation?
The theory behind segmentation is that if you can identify groups of subscribers within your mailing list based on certain criteria and then tailor messages that will specifically appeal to those subscribers, then they will be more likely to respond favorably to those messages, boosting your engagement and conversion rates. It’s basically an advanced way …

How to write subject lines that get emails opened (with awesome examples from great brands!)

By |February 20th, 2014|Email Marketing Best Practices|1 Comment|

  • In the typical Inbox "jungle", it pays to be the odd one out.
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    How to write subject lines that get emails opened (with awesome examples from great brands!)

20 02, 2014

With over180 billion emails sent and received worldwide every day in 2013, it’s fairly safe to say that today’s average inbox has become a veritable jungle of emails, some wanted, and some unwanted. And if you consider that it takes just mere seconds for most of us to scan our inboxes and decide which emails to open, which …

How to nail mobile-friendly email design without any responsive coding skills

By |February 12th, 2014|Email Design, Email Marketing Best Practices, Mobile Email|0 Comments|

How to create email content that hits the spot every time

By |February 2nd, 2014|Email Content, Email Marketing Best Practices|1 Comment|

2 02, 2014

With 61% of consumers saying that they feel better about, and are more likely to buy from a company that delivers custom content, it’s no wonder that 91% of B2B marketers & 86% of B2C marketers use content marketing, and why companies in general are now prioritizing content creation as a means of engaging customers more than ever …

How to bait your signup ‘hooks’ to reel in more newsletter subscribers

By |January 22nd, 2014|Email Marketing Best Practices, List Growth & Management|1 Comment|

How many Sale Emails does it take to screw an Inbox?

By |January 16th, 2014|Email Marketing Best Practices|2 Comments|

16 01, 2014

One of the biggest challenges for email marketers is to stand out in today’s typically overcrowded inbox, but if you’re a retailer whose ultimate mission in life is to maximize sales, then your challenge is even bigger because you face competition from countless other retailers who are just as fierce about their own (identical) agenda. So what’s a retailer …

Subscriber Exclusive: 10 ways to turbocharge your Welcome Email for a great first impression

By |January 8th, 2014|Email Marketing Best Practices|Enter your password to view comments.|

  • 10 ways to turbocharge your Welcome Email for a great first impression
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    Subscriber Exclusive: 10 ways to turbocharge your Welcome Email for a great first impression

8 01, 2014

Fact #1: First impressions count. Fact #2: You never get a second chance to make a good first impression. Put those two facts together in the world of Email Marketing and what you get is a no-brainer conclusion: Welcome Emails play a very important role in any professional email program.

Welcome Emails aren’t just polite email marketing etiquette, they also have the potential to set the tone for your whole email program since the Welcome Email is the first encounter between your subscriber and your brand via email.

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